From Bricks to Clicks (Repost from Open Salon)

In less than 7 days I have received 3 emails from 3 companies who in spite of their drawn out going out of business sales are not out of business.
These sales were covered in the media (two heavily, one not as much), they lingered percent by percent until finally they were at the "everything must go" mark which lasted far longer than I –a shopper of their competitor and thus one of the reasons they were going out of business—had patience for. To be fair, I think their bankruptcies received more media coverage than the companies had received in a while and more than they would have received if their announcements were not on the heels of stock spirals and bankruptcy fever.
For months, news about Circuit City and Kay Bee Toys (a chain I thought had already gone out of business well before their official closing) was in the ad section, the business section and any other section bent on following their percent off descent. So if it seemed they lingered in financial limbo for awhile—it was because they had.
In November (well before Black Friday) Circuit City announced they had filed for bankruptcy protection, Kay Bee followed suit in December. Later they announced they were going out of business. Stores remained open, percent offs were barely worth changing my shopping patterns for. In spite of TV, radio, internet and print coverage, the shelves seemed barely affected.
Behind the shelves, it was likely a different story. People were losing their jobs; loyal shoppers were forced to turn to larger, possibly less convenient stores; choices were dwindling.
But as a consumer, I was not moved or moved to shop. Until the retailers finally reached the panic mark of around 75% off—before Christmas for Kay Bee, after it for Circuit City—I was not entirely convinced they were going out of business. Though I don’t often admit it (and it does not apply to dating), I’m a big fan of the little guy.
And, I would have been a big fan of Circuit City and Kay Bee if I had considered them little guys to Wal-Mart and Toys R Us. Instead, I considered them more victims of themselves. Failed marketing, inferior quality, poor location, high prices, no Circuit City and Kay Bee did not garner my monetary sympathy.
Neither did Linen’s N’ Things, a company I always forgot until I drive by the lone location I passed on my way to Target. I found out they were going out of business via email, I still don’t know how they got my email to begin with.
It’s the same way I found out they were coming back.
Last week, I received an email about the grand e-opening of Linen N’ Things, which was followed by one from Circuit City and one today from E-Toys touting Kay Bee.
It’s a chain resurrection.
I’m a big girl. I know the difference between filing bankruptcy protection and going out of business. I also know there are some things you just can’t come back from and for me a going out of business sale just may be one of them.


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